Patented by chemical companies as a flame retardant, and banned in food throughout Europe and Japan, BVO has been added to sodas for decades in North America. Now some scientists have a renewed interest in this little-known ingredient, found in 10 percent of sodas in the United States.
After a few extreme soda binges — not too far from what many gamers regularly consume – a few patients have needed medical attention for skin lesions, memory loss and nerve disorders, all symptoms of overexposure to bromine. Other studies suggest that BVO could be building up in human tissues, just like other brominated compounds such as flame retardants. In mouse studies, big doses caused reproductive and behavioral problems.

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The next time you grab a Mountain Dew, Squirt, Fanta Orange, Sunkist Pineapple, Gatorade Thirst Quencher Orange, Powerade Strawberry Lemonade or Fresca Original Citrus, take a look at the drink's ingredients. In Mountain Dew, brominated vegetable oil is listed next-to-last, between disodium EDTA and Yellow 5. These are just a sampling of drinks with BVO listed in their ingredients, which is required by the FDA. The most popular sodas – Coca-Cola and Pepsi – do not contain BVO.
You don't have to be a gamer to drink these fruit-flavored sodas. In the United States, 85 percent of kids drink a beverage containing sugar or artificial sweetener at least once per week, according to a study published last month. Sodas are the largest source of calories for teenagers between the ages of 14 to 18, according to a National Cancer Institute study. For adults, soda, energy and sports drinks are the fourth largest source of calories, a federal study found.
Hold a bottle of Mountain Dew to a light. It's cloudy. Brominated vegetable oil creates the cloudy look by keeping the fruity flavor mixed into the drink. Without an emulsifier such as BVO, the flavoring would float to the surface. The FDA limits the use of BVO to 15 parts per million in fruit-flavored beverages.
- 1 vote
I pretty much gave up soda (and coffee) almost 6 years ago, thinking it would help me be healthier or have less Fibromyalgia pain. I do have a Root Beer float in the summer, may have a sip or two of soda and grab a cup of coffee once or twice a year, but I drink only water all day, every day. I thought getting rid of sodas and caffeinated drinks would make me feel better (or even make me lose weight). Didn't happen. I also quit smoking and it will be going on 4 years. Didn't seem to make a difference, although I don't get sick as much as I used to. It reminds me of the commercials where the woman gives up just about everything and only loses weight in her boobs! But if the man does the same, he loses tons of weight. Ugh. It's hard being a woman.
- 3 votes
Good to see you in here, it's been a while. :)
One thing that was interesting as I read this, I picked up a can of store brand orange soda I was drinking and looked at the label. There it was... "brominated vegetable oil"
Good for you on having stopped smoking. I've been a non smoker now too, for 14 years. :)
- 2 votes
mmm all that chemical goodness and bigger boobies to boot. WOOHOO
- 1 vote
Thanks, McSpocky for a great seed, and very informative.
I too, have quit soda and smoking and coffee (other than the occasional de-caf). Like you, Jerseygirl, it so far hasn't changed my symptoms or helped me in losing weight. But, reading this makes me think that I could be feeling so much worse!!
Filtered water, powdered vitamin C drink, and Probiotic drinks are my substitutes. As I am still alive, I assume that the changes may be doing some good.
- 1 vote
Here's even more bad news...
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Even if you're careful about your diet, there are still unhealthy chemicals we're exposed to...
- 1 vote
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